Wednesday, February 21, 2007

Pretty Packaging Masks Egg of Lies

I’ve shrugged off tired Valentine’s Day and am already embracing frilly, flirty Easter.

And here’s how I’ve kicked off my latest love affair: the Smarties party time fun egg.

The package looks great—doesn’t it look like it’s bursting with Smarties?

The reality, however, is less pleasing. Basically they’ve taken an egg with a Milky Way-esque center (minus the latter’s great foaminess) and then thrown in three or four Smarties.

You know what I call this?

I call this a marketing ruse. I call this a bunch of lies. I call this an insult to Easter and its patron saint, The Chocolate Bunny!

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