Wednesday, June 24, 2009

Macha McVities


McVitie's are one of England's few great contributions to modern society (other contenders: porridge, builders tea, and sunlight until 9pm in the summers). For those of you who haven't had them, they're like fake cookies that are great to dunk in tea or hot chocolate, or even to pair with sharp cheese just for a zingy taste pow sensation.

That said, I've always thought it was a bit disingenuous the way McVitie's would call themselves "digestive biscuits" as if they were somehow healthy. Let's call a spade a spade here: these things are really only connected to digestion in that your stomach needs to digest them.

Now McVitie's has found a new gimmick: Matcha McVities---kinda like standard McVities meets Oreos meets matcha. And matcha--as McDonalds and Starbucks and 1 million years of Eastern medicine would have us believe--is a magical, magical thing.

Well guess what? They're really, really tasty. (And totally not healthy.)

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